The concept of instituting marketing principles to non-profit institutions such as library and information Services is no longer a controversy. Organisations operate in an environment of change. Today we live in a global market for many goods and services in which technology, purchasing power and many factors change on a regular basis. One of the key functions of marketing is to find out how these changes affect clientele’s wants and needs and to develop organisational strategies and plans that will ensure that the library meets these challenges (Dransfield and Needham, 1995). It is therefore not surprising that public librarians are joining the marketing bandwagon. This article explores the marketing activities in the operations of the Sierra Leone Public Library services.
A Public Library is funded wholly and partly from public funds and the use of which is not restricted to any class persons in the community but freely available to all. It is a major agency of enlightenment for adults, providing for children the recorded experiences of others which will help them grow into adults.
Usherhood (1981) defined Public Library as an organization established, supported and funded by the community, either through local, regional or national government or through some form of or other community organization. It provides access to knowledge, information and works of imagination through a range of resources and services and equally available to members of the public community regardless of race, nationality, economic and employment status and educational attainment.
The Sierra Leone Library Board (SLLB)
The Sierra Leone Library Board (SLLB) was established by Ordinance in June, 1959. The setting up of the Board was envisaged in the Government’s White Paper on Educational Development in 1958 and its functions outlined therein as follows:
• To provide a national/public library Service;
• To support and reinforce programmes of adult and fundamental education;
• To provide effective services for children and young adults including requisite services to schools;
• To provide much needed information and references services;
• To provide where needed adequate services for special groups, that is women and girls, language groups.
The Central Library is designed to give public services to Freetown and also to function as headquarter of the National/Public Library services and to provide accommodation for a growing collection of book and non-book materials in the country. It does all technical processing of stock for the Regional and Branch Libraries and has an Adult Lending Reference and a Children’s department.
Libraries are charged with responsibility to provide information service to support educational, recreation and personal endeavours of the members of their respective communities and the Sierra Leone Library Board is not an exception to that. The following services are provided at the Sierra Leone Library Board to Clientele:
The Sierra Leone Library Board provides information services to children by the provision of books and other materials for children which are often housed in a special section known as the Children’s Library. A special service for children known as child orientated educational programme specially designed for younger library users is included in the children’s library services. They also provide services to children through storytelling, drama/play and reading aloud.
Book Borrowing and Lending Service
The main task of Sierra Leone Library Board is to provide the public with access to books and periodicals. The Sierra Leone Library Board typically offers access to a variety of books which are available for borrowing by anyone with the appropriate library card.
Current Awareness Service
At the Sierra Leone Library Board, current awareness service is aimed at bringing to the notice of potential users, newly available documents and information services. This is done by collating information and producing new secondary sources, circulating current periodicals or other documents acquired and producing and distributing one or more forms of bulletins.
Selective Dissemination of Information
A more personal information service is being run at the Sierra Leone Library Board in which the library constantly notifies library users about particular information/materials matching them in a profile of the information needs and research pre-occupation of their clientele. This is done by either bringing references to relevant items to the notice of their clients and by obtaining copies and then supply the documents themselves to library users.
The Sierra Leone Library Board provides outreach information services which is committed to developing library outreach programmes for non-users, the undeserved, and people with special needs in the communities in restricted areas.
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